May 2011 - Newlsetter

Back by popular demand! I will be offering a 3 hour workshop on business development and marketing on Friday, July 23, 2011. This workshop will be a brief overview of all the material I present on business development and marketing, then we will create marketing materials for everyone present. Go to my website for more information and to sign up for the workshop. I will also be presenting a brief overview October 22, 2011 at the Institute of Contemporary Psychoanalysis Los Angeles for a small fee. I am still putting together an online marketing support group, were we do the same work as in the workshops but will meet online, create all the materials together and support each other through the process. I would imagine like many of you, I have been disappointed in these webinar's where you sit for the hour or so and think you are going to get some valuable information but are being sold something instead. This will be a live online experience for a fee and there will be nothing to purchase after that. Email me info@TherapyMarketingCoach.com if you are interested. You can find more information on my marketing website TherapyMarketingCoach.com and reserve your spot in any of the upcoming events.
Thanks
Licia

              Mindfulness

              by Licia Ginne, LMFT

I was talking with a client today about affect regulation and mindfulness. Currently he does not recognize the stages of his anger, he just goes from 0 to 60. Our goal is for him to recognize the shifts in his body and affect states so he is not as impulsive, so he can slow down with his reactions and responses. When we are present in our bodies we have a stronger foundation to relate to ourselves and others. I often will teach clients an exercise I learned in Gestalt therapy when I was about 17 years old, that was quite sometime ago and it has always stayed with me. The Gestalt practice is like the rings created in water when something is dropped into it, you start your awareness at the outside ring and work your way in. I want to slowly center myself in the room, notice the room around me, the walls, lights, furniture, sounds, people, etc. Then notice where I am sitting, feel the surfaces beneath me, become aware of what body parts are touching what, the sounds, my breathing, my feelings. Now, more detail, start at the bottom of my feet, toes and work my way all the way up to the top of my head and see where there is tension, tightness, feelings, pain, stiffness, etc. Take each part and feel into it and think about how it feels, now think of emotional meanings. What does this tightness in my shoulder feel like, what color does it seem, what emotional feeling might be related. This exercise helps to bring me into my body and be present.

I have been trying to practice mindfulness and I came across some ideas of how to practice it that I thought would be worth sharing.

Now don't go overboard, let yourself pick one and slowly practice it. Try to give yourself some time each day to try. The connection to ourselves ebbs and flows like our connections to everyone and everything.

When you wake in the morning focus on your breathing. Is it deep and relaxed, shallow and restricted or what, it will help you identify your state of being.

When you wake in the morning do the above Gestalt exercise and check in with your body. Is your body rested, tight, tense, aches and pains?
Your morning thoughts and emotions can set the tone for the day. Listen to them.

Set out on your day and observe the world around you. As they used to say stop and smell the roses. It is an opportunity for you to take in the world and your environment. We do so many things on automatic pilot bring your attention to what you are doing
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Take the time to notice what you are eating and how you are eating. Try to eat in silence with your focus on what you are eating not being distracted by TV, music or books.

Throughout your day try and stop for a few minutes and check in with yourself, how are you feeling, how does your body feel. Are you relaxed or tense?

These are just a couple of ways to bring yourself into presence. Remember this is a journey not a race and not the solution to everything. It is a tool to be used with other insights and awareness to help you have more intellectual intelligence to add to your emotional intelligence so you can have more options in your life.

FACEBOOK

I was leery at first, I am not a huge fan of Facebook and even though I created a personal Facebook page years ago I don't think I gave it too much attention. I am sure many of you are now aware of LinkedIn if you weren't before, since it made business news as a recent IPO. I am on many group lists there and many are making the push to "like" each others business pages. So as any good researcher I have started to experiment with Facebook and have added pages. Facebook itself has made itself more accessible to the business community. I have seen the visits to my webpages increase since adding the pages. Let me say all of this does come with a cost of time. I think I found a way that works well for me and protects my personal page.

You can open a personal page for your business if you have a different email address from your personal page. The first time I tried it would not let me do it with my website email info@TherapyMarketingCoach.com . I created a new email Licia@TherapyMarketingCoach.com, which it did accept. The site is still listed as Licia Ginne, here you can check it out http://www.facebook.com/profile.php?id=100002059281440&sk=wall If you do check them out please friend me, "like" my pages, thanks.
The reason I created a new business personal page was I kept "liking" other people's pages with my personal page and I wanted to keep them separate. I had already created my business pages so all I had to do was once I created the business personal page was make myself admin of my pages, so the personal page Licia Ginne is admin of 2 pages and so is Licia Ginne, with the profile picture of TherapyMarketingCoach. This way I can handle all changes and "likes" from the business page.

You can add pages. You will see the orange flag for pages.I have 2 one for my private practice and 1 for my marketing business.

Once you have a name for your page do not change it. So think hard about your business pages and what you want to call them. Once you hit 25 "likes" you can get a vanity url. Which I am still wondering about. Once you get a name you have started the branding process and wouldn't want to change it.

Whether it's from your personal page or you create a new account its easy to create these business pages. When you see the orange flag for pages, click on it and you will see in the right hand corner "create a page", click it and follow the instructions.

If you want your personal page kept private remember to set your privacy settings so that only friends can see certain information. On your pages you can set the privacy settings differently.

On your pages make sure your "about" section has a short info line that brings people in and tells them what you do.

Faceitpages - is another way to create a page that links to your website, blog, you can add your twitter account. You can link all these sites together. You used to be able to link your LinkedIn page, they must have a bug or had a falling out, it doesn't work. These will create backlinks to your website.

You can see on my page I allow for other people to post and there posts come up on my page, so it makes it active page. It is also an opportunity to make backlinks to your website or blog, by posting a note and adding a link to your website/blog, posting on others sites and adding a link to your site. This all increases your ranking with search engines
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They have an app so that you can link your constant contact join my mailing list to your page.

This is just a start on how to make Facebook work for you. Create your pages to start with and then have people "like" them. I didn't want to overwhelm with too much information, if you'd like to know more contact me. You can contact me through the Facebook connection, where you can "like" my pages or friend me on business account.

Online Marketing Support Group

All you need is a computer with a camera and you can purchase a camera if you need too. I am looking to start a marketing support group that would meet twice monthly using video conferencing. We would cover all the materials that I do in my regular marketing courses but we could pick a time that would work for for everyone. I already have people from different states that are interested in doing this. This would be live and not a program that you would watch on your on. Video conferencing offers us the possibility of sharing our work the same way if we were together. I want to keep the group small so everyone can have their needs met. You benefit from others creativity and input, my experience and I will keep us on track and work to accomplish the goals of creating a successful private practice. Email me if you are interested info@TherapyMarketingCoach.com

Contact Information
Licia Ginne, LMFT
info@TherapyMarketingCoach.com
phone: 310 828-1256