I try to keep the costs of my workshops to the equivalent of one client hour or less. You will earn your registration back with your first referral!!!

March 24, 2012 -Saturday
10am - 1pm

Design & Develop Your Successful Private Practice with a Business & Marketing Plan.

Three hour group: First will be a short overview of business development and marketing plan techniques. Then we work to create marketing materials and everyone will leave with a plan in place and the steps to execute their plan. This can be anywhere from defining yourself and your target market to writing a blog, website, social media or creating your next speaking engagement. I will walk you through the steps so even those with little computer experience can have a blog, website, facebook or twitter account. In this workshop we will create an online presence for you. I know it can be overwhelming and it helps to have someone direct you through it. We will do it. Come prepared with your ideas. Once you sign up for the group I will email out materials to get you started.
I will help you format and optimize your site

All of my groups cover the topics listed below, business design as well as marketing topics. Depending on the makeup of the group I will go into more or less detail on certain topics.

Practice Management – Your mission statement

The future of your practice

Goals of your practice

Going electronic and its implications for being HIPPA compliant

Where do you see yourself in 5, 10, ... years

How to rent office space and what to look for in a office.

Paperwork & Forms: intake, office policies, etc.

What does your ideal practice look like?

What is your niche?

What type of clients do you want?

Where do you market now?

How much time and money are you willing to invest in your business?

What are your comfort zones in marketing?

How do you define yourself as a therapist?

Licenses and malpractice insurance

Insurance – the pros and cons as well as how to bill successfully.

Billing

Fee Setting

Marketing – a marketing plan that is comfortable and ethical.

Web presence – creating a website, optimizing the site for ranking on search engines. In the group I can show you the do's and don'ts of website design. How to optimize a site and not have it cost a fortune.

Creating a website, optimizing a website, and getting referrals.

Web presence – free directories, paid directories, how do people find you.

Advertising – paid vs free advertising

Workbook with resources included

I will help you set up a Marketing plan

Together we will brainstorm, create, try and regroup

Design of your website

Writing and content of your website

Optimizing your website – paid and free advertising

Directories – free and paid

How to be found on the internet

Resources for free websites, web designers, copy writers

How much time and money are you willing to invest in your business.

What is your comfort zone for marketing?

Accepting credit cards – selling goods, services and workshops online

If you already have a website and laptop, bring it to group and we can optimize or make changes in the group.

3 CEU's are available for MFT & LCSW

This workshop will be held in the conference room at the Institute of Contemporary Psychoanalysis Los Angeles.
10780 Santa Monica Boulevard, Suite 350
Los Angeles, California 90025-4749

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Or download a PDF Registration Form

Video Conferencing Group - Webinar

Develop & Strengthen a Private Practice Even in this Economy.

Online group to meet to support each other in the marketing process. This is similar to the group I will be running in my office with the exception that we can do it online. Video conferencing allows us flexibility with time frames and we can exchange materials online. All you need is a computer with a video camera. This will be a live meeting utilizing video conferencing.

This group will cover all that is listed above for the October 22nd group.

I would like to do this group on Thursday's at 10 am pacific time. If that works for people.

I am interested in your feedback. Call (310) 828-1256 or info@therapymarketingcoach.com if you are interested.