to my website
Hello, I am Licia Ginne, LMFT. After more than 25
years of creating a private practice and Marketing programs
I am now moving to Santa Cruz, CA. This will be a big change
in my life and am looking forward to it. I will still be creating
a private practice and will continue to consult on practice
development through telephone, computer and if possible in
person. You can always contact me through this website or
my Los Angelels Therapists website.
Please make yourself comfortable and browse around. Keep coming
back as I will be adding more information as I go along.This
website focuses on my practice development and marketing services
for private practice professionals. For more information about
my psychotherapy practice and articles on specific issues
and topics please go to
Thank you for stopping here, all feedback and questions are
greatly appreciated and forward this site to friends or colleagues.
In this day and age having a web presence is pretty important
if you want to attract clients. Its not just about a website
but also about how easy are you to find. With a website your
potential client or referral source has an opportunity to start
knowing you the minute they land on your website. All the more
reason to make sure your site shows you in your best light.
Please note your information will never to be shared or sold
with anyone else. It will only be used for my newsletters
||Most of us came
into the world of therapy because we had been helped by it and wanted
to help others. We all went through long and costly years of school,
but most of us never had a class or internship that taught the business
of psychotherapy. We struggle with networking, knowing our value,
how to set our fee and whether or not to be on managed care or insurance
panels. I think most of us just followed the mentors we trusted. Our
caseloads can be enough to handle without having to try and do the
paperwork, insurance billing, collecting and marketing.
Major first step start to think of yourself as a small business
owner and that means thinking about how much you make, how much
you want to make and what it costs to run your practice. Running
a practice includes your office, phones, etc. but also your marketing
budget, which frightens many of us. Your investment in your therapy
practice is an investment in yourself. I have made it my business
to learn how to do things with as small an investment as possible.
The initial outlay may seem overwhelming but there are ways to do
things on the less expensive side and remember this is an investment
that over the years will keep giving you a return on your dollar.
I work with people with all kinds of budgets but what I have found
is if I have to spend money to make something look professional
it is worth the investment because it represents me in the world.
You can have a designer create a website from $500 - $15,000. You
can use wordpress and get templates but I have always found even
with templates it helps to have a professional do some final tweaking
so it looks professional. You can manage the costs by doing as much
of the work as you can.
||Some of the people
I talk with seem afraid of marketing. Most often you are marketing
and don't even know it. When I opened my first office, I shared space
with a friend of mine, neither one of us had any clients but we had
a lovely office all ready to go. It was a risk and we knew we needed
to take the risks to get started. There are lots of ways to get going
that minimize the costs and risks, like renting space in someone else's
office. I think many of us have a hard time networking and feel uncomfortable
attending group events. Think about your school or training programs
and start networking with the people you met there. Wherever you are
in your career start networking, start developing a referral network.
Let people know where you are, what you specialize in and how you
can help people. I've spent time, money and energy
going to school, interned for next to nothing, studied for my license
and now I have to go out and sell myself?
Well, the brief answer is
The longer answer - You are not selling goods. You are investing
in yourself and I will not hide the unpleasant truth you are selling
your expertise, skills and experience. The good news is it can be
done with creativity, beauty, grace and a tremendous amount of professionalism